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Effective Date: 01 January 2021

Privacy Policy
1. What does this Privacy Policy cover?
At Love Blooms Florist, your privacy is very important to us and we want to assure you that we take the confidentiality and security of your personal data very seriously. Love Blooms Florist refers to Love Blooms Florist British Unit, a company registered in England.
This privacy policy covers personal data collected by Love Blooms Florist, through the consumer Websites at the domain names, as well as any of our consumer apps (e.g. voice ordering apps), mobile websites, and other related subdomain websites and services (collectively, the "Websites"). The term Websites also covers the collection of personal data through Love Blooms Florist's direct mail or coupon campaigns, telephone sales or through social media channels.

Our privacy policy explains the following key topics listed below, as well as many other topics:
What personal data we collect and how we collect it
Personal data you provide when you purchase from us
Personal data obtained when you use our Website
Personal data obtained if you contact us
How we use the personal data we collect from you
To fulfill your order
For customer care
For marketing
For internal business purposes
Our lawful basis for processing your personal data
Our goal is to keep this privacy policy up to date and, therefore, we recommend that you review this privacy policy periodically. At a minimum, we recommend reviewing this policy together with each new purchase you make with us. We will inform you of material changes to this privacy policy to the extent required by applicable laws.
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2. What personal data do we collect?
We collect personal data from you whenever you interact with our Websites, including when you make purchases, when you browse our Websites, when you use our services or when you sign up to receive any of our services. When providing personal data to us through a form, we indicate which personal data is optional. Please note that, when collection of personal data is required or necessary either as needed for us to fulfil your order or based on legal obligation and you elect not to provide the personal data, we may not be able to accept or fulfil your order.
The types of personal data that we will collect, store, maintain or process includes the following. We provide further details regarding the use of the personal data in Clause 8.
Personal data you provide when you purchase from us
Your contact details you provide when placing your order, including name, title, billing address, telephone numbers and e-mail address
Recipient and delivery details you provide when placing your order, including name, address, contact telephone numbers, delivery instructions and email address
The occasions for which you purchase our goods and services such as birthdays and anniversaries
Any personal data contained within the card message (e.g., names and birthdays)
Details associated with the products you order

Details of the services you purchase or subscribe to (e.g., Love Blooms Florist Delivery Pass)
When you make a purchase, your payment card details (in accordance with payment card industry standards)
Your communication and marketing preferences including delivery updates and notifications
Additional Personal Data provided through the "My Account" feature
Customer title, name, preferred name, telephone number and type, email address, email address type and postal address
Recipient title, name, preferred name, telephone number, email address and postal address
Any stored payment card details (in accordance with payment card industry standards)
Gift card balance details
Stored delivery instructions including any preferred florists
Additional Personal Data obtained when you use our Websites
Details of your online browsing activities on our Websites such as the pages visited and the parts of the Websites used
Details of the type of device used to access our Websites, your device IP address, and your device location
Additional Personal Data obtained through contact with us
Details of your interaction with emails that we send you including links that you click and emails that you open
If contact occurs between us, we will keep a record of that correspondence, including your name and contact data, and details of your customer care issues or other concerns and our responses (including any recorded telephone calls)

Our Websites are not intended for use by persons under the age of 18 and our terms and conditions require that a person be 18 or older when placing an order with us. If you believe we have collected personal data from a person under the age of 18, please notify us at the information provided in Clause 14.
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3. How we use the personal data we collect from you?
We will use your personal data for the following purposes:
To fulfil your order:
To process your order
To process payment including payment authorisation via payment card, cheque, gift card or other third party payment processor
To carry out identity verification and fraud prevention checks when purchasing with a payment card and validating personal data you provide via a third party payment processor
To provide data to any third party supplier or vendor who may fulfil your order on our behalf
To provide order confirmation, delivery status notifications on any order placed with us
For customer care purposes:
To address any customer care issues that occur either with respect to a product or service, delivery, or a complaint or enquiry that you or your recipient raise with us
To contact you with any changes, cancellation or other issues with your order
To manage any registered accounts you have through the Websites
To obtain customer feedback with respect to an order either from you or your recipient (to the extent permitted under the applicable law
NOTE: Please note that you will receive communications with respect to fulfilling your order or for customer care purposes even if you opt out of receiving marketing communications. This communication could be from Love Blooms Florist Customer Care, the Love Blooms Florist florist, courier or the supplier fulfilling your order.
For marketing purposes (including personalisation):
To keep you up-to-date with new products and services that we think will be of interest to you
To provide you with promotional offers
To personalise your experience with Love Blooms Florist by providing information on products, services, news and updates tailored specifically to you through insights we have from the data you have provided to us
To provide personalised marketing to you based on insights we have gained from the data you have provided to us (e.g. your purchasing history, the occasions you have purchased for and the frequency you have purchased from us)
To serve you with marketing advertisements based on your browsing history on our Websites, to the extent you use our Websites, through cookies on our Websites or a registered account with us. See our Cookie Policy
Notify you of competitions and prize draw offers to enable you to enter and to notify you of any wins
For marketing through third parties:
If you use our Website and you have agreed to accept cookies, then you may receive personalised advertisements of our products and services when browsing other Websites using the same computer or device you used to view our Website. This marketing is enabled through the cookies collecting data of your online browsing behaviour. These cookies are operated by a third party and the advertisements are provided through a third party. Details of our third party providers are available within the Data Sharing section of this policy.
You can remove or disable cookies at any time, see our Cookie Policy
For marketing through third parties (including online advertising):
If you use our Websites, then you will receive marketing from us through our third party suppliers such as email campaigns and direct marketing campaigns promoting our products and services.
By using our Websites you will also receive personalised online advertising when browsing other websites using the same computer or device you used to view our Websites. Online advertising isenabled through the cookies collecting data of your online browsing behaviour. These cookies are operated either by Love Blooms Florist or by a third party and the online advertising is provided through a third party.
Please note that we use search engine advertising programmes e.g. Facebook, Google Adwords and other advertising platforms to serve online advertising. If you are a registered user with these types of advertising platforms, we will use your email address or other contact information, in an encrypted format, to:
match with your profile on these advertising platforms so that we can provide you with personalised online advertising on these advertising platforms
to find other registered users (known as "lookalikes") of these advertising platforms that share similar interests to you based on:
information we have observed about you from your interactions with our Websites
the information these advertising platforms hold about you.
Please note that the online advertising outlined above is subject to the privacy choices you have made on these advertising platforms.
You can opt out of receiving online advertising from us via Privacy Hub
Details of our third party providers are available within Clause 9 of this policy.
You can remove or disable cookies at any time, see our Cookie Policy.
For internal business purposes:
We will use any of the personal data collected to help us to understand how many people interact with our Websites, how well the Websites are working and to consider any improvements we may need to make to the Websites to improve your online experience. It also helps us determine what products and services you are interested in and what you or other customers might wish to purchase from us in future.
More specifically, we may use your personal data for the following internal business purposes:
To analyse your browsing and purchasing activity on our Websites, including any search terms you may have entered into our Websites
To analyse the demographic data we collect when you place your order or otherwise use our Websites including your title, address, IP address, browser type, and occasions for which you purchase flowers in order to offer you better products and services and improve our business
To analyse customers shopping with us to understand our target audience for the purposes of selecting similar customers for advertising purposes
To analyse delivery location data you provide when placing your order to understand the delivery logistics required for our delivery network
To analyse your responses to our marketing communications
To ensure our online content is presented in the most effective manner for you and your electronic device(s) i.e. tailored for a desktop computer, tablet, iPhone, Android or voice ordering systems (e.g. Amazon Alexa)
To obtain customer feedback with respect to an order either from you or your recipient (to the extent permitted under the applicable law) to determine the quality of the customer or recipient experience and to improve customer care experiences
To develop and provide new or improved products or services
For crime and fraud prevention, detection and related matters, including cooperation with the police and similar authorities with their lawful queries and investigations
To confirm your identity, as necessary
To comply with any legal obligation for the purposes of good governance or regulatory guidance with respect to applicable law
With respect to any legal claims or related guidance by our advisors
With respect to any mergers or acquisitions or other business or legal affairs as further described in Clause 9
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4. When may you opt out of marketing communications?
You have the right to opt out of receiving direct marketing communications at any time. We will address your opt out request as soon as possible, but no longer than one month from the date we receive your request.
You may opt out of marketing communications or change your preferences with respect to marketing communications by:
Unsubscribing from emails using the unsubscribe link which can be found in all marketing emails
Unsubscribing from SMS messaging by texting "STOP" to the number included in the SMS message
Updating your preferences within your "My Account"
Contacting us via the contact information provided in this policy
Contacting us via the Privacy Settings on our Websites as follows:
Love Blooms – Privacy Settings
Love Blooms – Privacy Settings – Privacy Settings
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5. What is our Cookie Policy?
You are not required to accept cookies in order to make a purchase. For example, you may place an order through a direct mail or coupon campaign or through our customer call center. However, by making a purchase through our Websites, you agree to our Cookie Policy, which includes more information about disabling cookies. See our Cookie Policy.
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6. How do we protect your personal data?
We are committed to protecting and respecting your privacy rights, and to ensuring that your personal data is safe and secure.
We use administrative, organisational, technical and physical safeguards to protect personal data. Our security controls are designed to protect your personal data from unauthorised alteration, access, disclosure, and use. We regularly test our Websites, data centers, systems, and other assets for security vulnerabilities. In addition, at a minimum, our safeguards involve appropriate technical and organisational measures including, but not limited to, encryption services, review of our data collection, storage and processing practices (including physical security measures, to guard against unauthorised access to systems), scenario planning and crisis management protocols to ensure we are able to respond to cyber security attacks and data security incidents, regular penetration testing of systems, security controls to protect our IT infrastructure from external attack and unauthorised access, and internal policies setting out our data security approach and training for employees.
Love Blooms Florist handles payment card data in a manner consistent with the Payment Card Industry Data Security Standard (PCI-DSS).
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7. What can you do to protect your personal data?
We will never ask you to confirm any bank account or credit card details in writing or via email. If you receive an email or any other written communication claiming to be from us, asking you to provide this data, please ignore it and do not respond.
If you are using a computing device in a public location, you should always log out and close the website browser when you have finished your online session.
If you create an account with us, you must keep your password private and avoid using the same password for multiple online accounts. Any password created should be at least 8 characters long and must include at least one upper case letter, one lower case letter and one symbol. We recommend regularly changing your password, which you can do within your account.
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8. Our lawful basis for processing your personal data
Love Blooms Florist relies on different lawful basis for processing personal data. In some cases, more than one lawful basis may apply with respect to the same personal data.
Contract: We collect and process personal data in order to fulfill the order you place with us and in accordance with our contract with you to fulfill your order. Such personal data includes the items detailed in Clause 3 under the title "To fulfill your order".
Legitimate Interest: We collect and process personal data for our legitimate interests in fulfilling and processing your order, any customer care issues, to conduct research, to send email, direct marketing and online advertising to you, handling legal claims, and for fraud identification and prevention checks. Such personal data includes the items detailed in Clause 3 under the title "For customer care purposes", "For marketing purposes", "For marketing through third parties" and "For internal business purposes". With respect to any direct marketing we provide on the basis of a legitimate interest, you can unsubscribe as described in Clause 4.
Consent: In addition to the legitimate interests outlined above, we rely on the consent you have provided as the legal basis for our marketing communications. You can unsubscribe to the marketing communications as described in Clause 4. Please note that withdrawing your consent may not be sufficient to cease all communications or for us to delete your personal data since we may have another lawful basis or ongoing reason we need to keep personal data such as a new purchase or record keeping legal obligations. Please further note that if you make a purchase with us after you have withdrawn your consent, we may collect and use personal data in accordance with this privacy policy with respect to that purchase and you will be asked for consent for marketing communications again.
Legal Obligations: Love Blooms Florist is required to comply with applicable laws, rules and regulations as well as industry standards and orders by courts with jurisdiction over Love Blooms Florist. In doing so, we may collect and retain personal data. For example, Love Blooms Florist creates and maintains records of your orders to maintain the tax and accounting records required by applicable laws, and to share such records with the tax authorities as and when required.
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9. When might we share your personal data with third parties?
We will share your personal data with certain third parties in order to fulfil and process your order, enable us to perform our contract to provide your purchase to you, provide our Website and to provide you with marketing. The following is a list of types of third parties that may receive your personal data. Our third party providers are required to handle your personal data in accordance with appropriate data protection and security controls.
Love Blooms Florist Member Florists/Fulfilment Partners: Love Blooms Florist shares data with our florists who are independently owned and operated businesses. Our florists are our distributors for the purposes of fulfilling and delivering your purchases. We also use other third party fulfilment partners such as wholesalers for certain products and postal and courier services. Our florists and fulfilment partners may contact you or the recipient to assist in fulfilling your order. More specifically, on some occasions, you or the recipient will be contacted to schedule delivery or verify delivery information and availability. To maintain our high quality standards, we may contact recipients to ensure satisfaction with their gift.
Love Blooms Florist Affiliates: Love Blooms Florist may share personal data with its affiliates from time to time including Love Blooms Florist's parent company The Wonderful Company LLC (TWC), Inc. and its subsidiaries including Teleflora LLC and those affiliates who may subsequently be acquired by Love Blooms Florist, its parent company or its affiliated companies. If you have ordered a product for international delivery, this may also include other third party entities who fulfil orders under the Mercury Man network for international floral and gifting delivery.
IT Suppliers and Vendors: In order to manage our operations, Love Blooms Florist contracts with third parties who provide security and technical services to protect our Websites, maintain databases of personal data for the purposes outlined in this privacy policy and present Websites content.
Flower and Gifting Suppliers (other than Love Blooms Florist Florist Members): In order to fulfil customer orders, Love Blooms Florist contracts with third parties who provide flowers, plants and gifting such as wine, chocolates, food and food hampers.
Financial/Payment Service Providers: In order to process customer orders placed with us, Love Blooms Florist contracts with payment service companies who process payment, ensure security of your transactions, and prevent or detect fraudulent transactions.
Marketing Service Providers: Love Blooms Florist contracts with third parties who:
provide email marketing, SMS (text) marketing, direct marketing campaigns
provide online advertising campaigns e.g. Facebook, Google Adwords and other similar advertising platforms
maintain databases of personal data for marketing campaigns as outlined in this privacy policy
provide to us reporting of our marketing campaigns
provide services to facilitate 'refer a friend' offers as and when these are promoted
provide affiliate marketing services to us e.g. consumer discount websites
Market Research Providers: In order to continually improve our customer experience, Love Blooms Florist contracts with third parties who provide market research services, which include collating and reporting of customer feedback, and collate and provide customer feedback via customer surveys.
Website Improvement: In order to improve our online customer experience, Love Blooms Florist contracts with third parties who help us identify and make improvements to our website, provide website traffic data and website performance analysis information, and provide analysis on website performance focused on customer experience.
Customer Service Providers: In order to provide the best possible customer services to our customers, Love Blooms Florist contracts with third parties who provide call handling services for the purposes of taking customer orders, customer order enquiries and dealing with any customer care issues and provide 'Live Chat' functionality.
In addition to the reasons identified above, we may provide your personal data to third parties in the following circumstances:
Law Enforcement/Government Requests: We may be required by law to provide personal data to law enforcement, a government agency or in response to a search warrant, subpoena or other legally valid enquiry or order, or to an investigative body or civil litigant including emergency situations. We may also disclose personal data when we believe in good faith that disclosure is necessary to comply with relevant laws, for the establishment, exercise or defence of legal claims, to prevent and address fraud and other illegal activity, to prevent death or imminent bodily harm, or to protect or defend the rights, property or safety of our users, others and ourselves.
Love Blooms Florist Business and Legal Purposes/Mergers and Acquisitions: There may be business or legal reasons to disclose personal data. As an example, we may transfer data we have about you to third parties in connection with an actual or potential merger, consolidation, acquisition, reincorporation, sale/divestiture, or other similar transaction involving all or part of our company or any affiliate, or as part of a corporate reorganisation or stock sale or other change in corporate control. If we undergo such a business transition, personal data may be one of the assets that may be shared or transferred as part of the business transition and used by such third party as though such third party were Love Blooms Florist.
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10. How long do we keep your personal data?
We will only retain your personal data for the purposes set out in this policy and for as long as we have a legal or business requirement to do so. Different retention periods apply for different types of personal data, however, the longest we will normally hold any personal data is 7 years after the last contact with such person or purchase by such person. The time period for retention will depend on applicable laws, rules or regulations that we are required to follow, whether there is an ongoing request or query or other type of legal claim or dispute, the type of information we are holding and whether we are asked by you or a regulatory authority to keep the personal data.
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11. Where your personal data will be processed /International transfers
Love Blooms Florist is a UK based company and we will hold and process your personal data in the UK, which is outside of the EU, therefore, the UK is considered to be a "third country". We will share some personal data with our parent company TWC, based in the US. We will also share your personal data with certain third party providers both in the UK and overseas for the purpose of: (a) fulfilling orders placed for national and international delivery by you, (b) customer care, and (c) as otherwise outlined in Clause 9.
Some of the organisations that we share personal data with may process it overseas. Please be assured that we have implemented appropriate technical and organisational measures and adequate safeguards to protect personal data. We are committed to continuously developing and improving the measures we already have in place. If any disclosures of personal data mean that your personal data will be transferred outside the UK, we will only make that transfer if: (a) the country to which the personal data is to be transferred ensures an adequate level of protection for personal data; (b) we have put in place appropriate safeguards to protect your personal data, such as an appropriate contract; (c) the transfer is necessary for one of the reasons specified in Clause 8, such as fulfilment of an international order under the contract between us and you; or (d) you consent to the transfer.
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12. Your rights to access your data and rectify any inaccuracies in your personal data
We fully respect that your personal data is owned by you and that you have certain rights with respect to the personal data. Our goal is to respect your rights. Please understand that we may have certain obligations to maintain personal data records despite your requests to exercise the following rights, such as for legal and accounting purposes. We ask that you read these rights carefully.
Right of Access (also known as "Subject Access Request"): To receive a copy of the personal data we hold about you, please contact us, see the Contact Details section below. Please understand that you will need to provide a copy of two of the following separate pieces of identification:
Driving licence
Birth certificate
Utility bill (covering the last 3/6 months)
Current vehicle registration document
Bank statement (covering the last 3/6 months)
Rent book (covering the last 3/6 months)
Right to Rectification: You may ask us to update and correct any out-of-date or incorrect personal data that we hold about you, or to complete incomplete personal data. In order to update your personal data, please visit your applicable Privacy Hub as detailed below:
For www.Love Blooms - Privacy Hub

13. Your additional rights with respect to your personal data
You may have the following additional rights, detailed below.
Right to Erasure (also known as "the Right to be Forgotten"): For a limited list of reasons, you may request that your personal data is removed from our systems.
Right to Restrict: For a limited list of reasons, you may request that we cease using or that we suppress your personal data.
Right to Object: You may object to our use of your personal data.
Right to Data Portability: Where we use your personal data based on your consent or to enter or perform a contract with you, and our processing is carried out by automated means, you may request that any personal data you have provided us be transmitted to you or to another supplier (to the extent feasible).
Please note that if we erase all information about you and you make a future purchase or otherwise become a future customer, then we will not be aware of your prior requests or objections.
In respect of the additional rights outlined above, we request that you contact us via the Contact Details shown in Clause 14 below and we will provide you with additional information regarding your rights in connection with your specific request.
Right to Lodge a Complaint: You have the right to lodge a complaint with the Supervisory Authority. The UK Supervisory Authority is the Information Commissioner's Office, see website for details. In the Republic of Ireland the Supervisory Authority is The Data Protection Commission, see website for details.
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14. Contact details
We have appointed a Data Protection Officer whose role is to inform and advise us about and to ensure that we remain compliant with data protection laws. The Data Protection Officer should be your first point of contact if you have any queries or concerns about personal data. Our Data Protection Officer can be contacted at:
Email: dataprotection@Love Blooms
Data Protection Officer
Customer Services
Love Blooms Florist British Unit
Love Blooms Florist House
Sleaford, Lincolnshire
NG34 7TB
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15. Updates to this policy
Our goal is to keep this privacy policy up to date. Therefore, we recommend that you review this privacy policy periodically. At a minimum, we recommend reviewing this policy together with each new purchase you make with us. We will inform you of material changes to this privacy policy in accordance with the applicable law.
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Cookie Policy
We may use technology to track the patterns of behaviour of registered and non-registered visitors to our site. This can include using a 'cookie' which is a small file stored on your browser. The information collected in this way can be used to identify you unless you modify your browser to prevent this happening - guidance for which is set out below. We also aggregate this data to perform statistical analyses of the characteristics and behaviour of visitors to our Websites. Cookies are also used as a further means of ensuring private and secure purchase sessions are operated within the Websites.
We may use third party advertising companies to serve advertisements on our behalf. These companies may employ cookies and action tags (also known as single pixel gifs or web beacons) to measure advertising effectiveness. Any information that these third parties collect via cookies and action tags is completely anonymous. Your browser can be modified to not accept cookies - guidance for which is provided in the paragraph below.
You have the ability to accept or decline cookies by modifying the settings in your browser (for example, using Internet Explorer select 'internet options' from the 'tools' menu, then click 'security', followed by 'custom level' and select 'disable cookies'). However, you may not be able to use all the interactive features of our Websites if cookies are disabled. For more information about cookies, including how to set your internet browser to reject cookies, please go to

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